Better is first.
Recently, I was referred to a CEO by a CEO client of mine. My client has experienced significant business growth in the past two years and mentioned our work to his friend. We scheduled a "get acquainted "meeting at a coffee shop. Upon questioning him, he clearly stated he wanted to expand and get bigger. He has four retail locations in South Florida and wants 10 in the next three years. I know I shocked him to pause when I said I don't believe I'm his person. I pointed out that I don't work in the "bigger" space but in the better" space. I further pointed out that if we partnered, the focus would be on improving. Every aspect of [...]