The paradox of customer focus
As leaders, we want to build our teams. We want them to buy into the vision and mission. We expect them to be customer-focused. I don’t know about you, but I have experienced companies that state they are customer-focused, but their actions speak otherwise. They may have an impressive mission statement on the wall, but no one heeds it. Then there are leaders of other companies who see the value of customer focus but are unable to align their people with the vision and mission and move them into their daily practice. Now, there are other leaders who clearly articulate where they want to go and why they are going there. They walk the talk and model customer-focused behaviors. For [...]