What business are you in?
What business are you in? This is the time of year that business plans for the new year are already formed, or at least are in process. Therefore, it may be a good reminder to ask yourself the question of, "What business am I in?" It shouldn't be a surprise to you that your answer has nothing to do with making a profit. Obviously you will be out of business if you don't. Profit is a result of when we answer the question correctly. Over the years I have wrestled with this question, but have discovered a simplistic answer. For me, "the purpose of business is to create a customer and to satisfy a human need." As you review your [...]