A Compelling Vision
Crafting a vision is arguably the most critical role of a leader. Creating one that inspires and engages is critical. Vision begins and ends with your heart; you must feel it before you can see it. As leaders, we must build relationships rooted in trust. Without trust, there is no relationship, and people are unlikely to follow. So, what makes a vision compelling? First, remember that people buy into the leader before they buy into the vision. Trust is the currency of that relationship. We must have absolute clarity in our messaging. People want to know: Where are we going? Why are we going there? How will we get there? Most importantly, what is my role in this vision? When this clarity exists, a vision can create a magnetic pull. That’s when engagement [...]