YOU—the CCO
As a leader, you may hold the title of CEO, CFO, or another role. But make no mistake: you are also the CCO—the Chief Communication Officer. John Hamm, in his book Usually Excellent, reminds us that “communication is to an organization like water to a garden—it keeps things vital, growing, and healthy.” Your people want to hear from you. They want to know: Where are we going? How will we get there? What’s really happening? What is my role? This isn’t new. We all know leaders must clearly communicate intentions and expectations. Yet in my own experience as both a business owner and coach, I’ve learned that most of us aren’t nearly as effective at communication as we think. The real question [...]