People want to follow a passionate leader.  When we as leaders are passionate about a topic, it can be contagious.  So what is the difference between passion and conviction?

We can be passionate about something and have not necessarily lived it,  or may not have successfully experienced what it is we are passionate about.  It’s primarily intellectual.  An example could be in sports.  A coach of a team (never played the sport) can be passionate about playing hard, preparing, winning, the game etc.

However a coach who is convicted, has played the game, prepared, practiced- his/her players will feel the conviction.

Conviction breeds credibility.  It is stronger than a belief.  A conviction is a belief so strong that it governs your decision in such a way you are willing to die for it.

Passion without the experience is just that- passion.  When you add passion to conviction- you can inspire, and when you inspire, you can change behavior and when you change behavior, you can change a life.